Nudging is seen to complement or replace existing policy tools by altering people's choice architectures towards behaviors that align with government aims, but has fallen short in meeting those targets. Crucially, governments do not nudge citizens directly, but need private agents to nudge their consumers. Based on this notion, the paper takes on an institutional approach towards nudging. Rather than looking at the relationship between nudger and nudgee, the research analyses the regulatory and market structures that affect nudge implementation by private actors, captured by the ‘budge’ idea.
Reducing large-scale deforestation in commodity frontiers remains a key challenge for climate change mitigation and the conservation of biodiversity. Public and private anti-deforestation policies have been shown to effectively reduce forest loss, but the conditions under which such policies get adopted are rarely examined. Here we propose a set of conditions that we expect to be associated with the adoption of effective anti-deforestation policies in commodity frontiers.