Crowd-sourced Future Predictions

In an explorative, cross-cultural survey, we assessed the underlying cultural concepts of meat, evaluated consumer readiness in four groups of study participants from China (20), India (20), Colombia (20), and Switzerland (20). In addition, study participants and lay people around the world used an app to make their own predictions on important future milestones defined by experts in the field, as a contribution towards a crowd-sourced timeline of the future of cultured meat.