Cultured Meat

In an explorative, cross-cultural survey, we assessed the underlying cultural concepts of meat, evaluated consumer readiness in four groups of study participants from China (20), India (20), Colombia (20), and Switzerland (20). In addition, study participants and lay people around the world used an app to make their own predictions on important future milestones defined by experts in the field, as a contribution towards a crowd-sourced timeline of the future of cultured meat.
Cultured meat is a potentially successful future alternative to conventional meat if consumers perceive it as similar enough to conventional meat. This paper aimed to investigate how consumers categorize cultured meat after receiving information about it being similar to meat or meat substitutes. The first study (N = 130) showed that similarity information between cultured meat and meat resulted in the categorization of cultured meat as meat. This effect was not found for similarity information between cultured meat and meat substitutes.
As future foods, cultured meat is produced by culturing animal cells ex vivo rather than raising and slaughtering animals. It is a promising way to address concerns about resource consumption, environmental pollution, public healthy that associated with conventional livestock production. In the past two years, dozens of cultured meat-related start-ups have been founded and millions of dollars have been raised, demonstrating the high business enthusiasm, broad market prospects and high profitability expected.
As future foods, cultured meat is produced by culturing animal cells ex vivo rather than raising and slaughtering animals. It is a promising way to address concerns about resource consumption, environmental pollution, public healthy that associated with conventional livestock production. In the past two years, dozens of cultured meat-related start-ups have been founded and millions of dollars have been raised, demonstrating the high business enthusiasm, broad market prospects and high profitability expected.
Elsevier, Trends in Food Science and Technology, Volume 97, March 2020
Background: Cultured meat has emerged as a breakthrough technology for the global food industry, which was considered as a potential solution to mitigate serious environmental, sustainability, global public health, and animal welfare concerns in the near future. Although there is promise that cultured meat can supplement or even replace conventional meat, many challenges still need to be resolved in the early stages.