Much research has been devoted to assessing the effect of commute duration on the subjective well-being of people, but as of yet, the respective body or research has been inconclusive as to whether there is indeed a (large) negative effect or not. To control the spread of COVID-19 governments around the world have taken unprecedented measures to control the outbreak of the Corona-virus. Forcing or strongly advising people to work from home (i.e. at least those who can) is often one of these.
As more and more people are buying more and more items online, limiting the ecological footprint of e-commerce deliveries is pressing. Research suggests several initiatives for retailers and logistics service providers to take, but consumer-involvement is key. This research investigates how to encourage consumers’ sustainable decision-making in the web-shop's check-out page by using non-financial incentives only.
