Financial Incentives

Elsevier, Transportation Research Part D: Transport and Environment, Volume 93, April 2021
As more and more people are buying more and more items online, limiting the ecological footprint of e-commerce deliveries is pressing. Research suggests several initiatives for retailers and logistics service providers to take, but consumer-involvement is key. This research investigates how to encourage consumers’ sustainable decision-making in the web-shop's check-out page by using non-financial incentives only.