Addressing efficient management of energy has become a central objective due to the scarcity of traditional energy sources and global warming. To cope with this overarching issue, some technological solutions such as Smart Grids, Internet of Things or Demand response are proposed. However, the majority of them overlooks the role of human beings in the equation.
Persuading individuals to engage in pro-environmental behavior is challenging. Interactive media, such as virtual environments and video games, present opportunities to minimize psychological distance and bolster perceived risks associated with environmental threats. In this experiment, we tested the effects of a serious game that allowed users to engage in environmental cleanup. In the virtual environment, participants (N = 190) navigated down a polluted river that was described as geographically and temporally close or distant.
