, Clinical Epidemiology and Global Health, Volume 13, 1 January 2022
Background: India has a high COVID-19 burden. The Indian government responded to the pandemic by mandating its population to adhere to certain Protective Measures (PMs). Compliance to these PMs depends on their acceptability and adaptability among the general public. Aims: To explore the perceptions and practices of COVID-19 related PMs among the general public of North India. Methods: Qualitative study in four administrative districts (Lucknow, Etawah, Patna and Darbhanga) of North India. Two urban and two rural districts were purposefully selected.