Systems Thinking

Sustainability-oriented innovation (SOI) is receiving increased focus, as sustainability takes a more central role in business, development, and education arenas. SOI processes typically draw from design thinking toolkits, with a focus on the user's needs and experiences. While this is an effective way to ensure that the innovation process is grounded in real, definable needs, it's also limited in its ability to place the problem in a larger societal and systemic context. This can lead to a narrow or incomplete problem definition.