Engaging Boys and Men in Sexual Assault Prevention - Chapter 10: Social marketing approaches to raising awareness about men’s violence against women: Theory, research, and practice

Elsevier, Engaging Boys and Men in Sexual Assault Prevention: Theory, Research and Practice 2022, Pages 237-264
Joanne P. Smith-Darden, Heather L. McCauley, Jamie Kynn, Lindsay M. Orchowski, Dennis E. Reidy

This chapter reviews social marketing and awareness approaches to sexual assault prevention with boys and men, including poster campaigns (i.e., Know Your Power) and other awareness-raising strategies such as public service announcements (i.e., It’s On Us) and advocacy groups (i.e., Men Can Stop Rape), and social norms marketing campaigns. The chapter discusses the theory and content of these approaches, as well as efficacy. This chapter also reviews several case studies.