In an explorative, cross-cultural survey, we assessed the underlying cultural concepts of meat, evaluated consumer readiness in four groups of study participants from China (20), India (20), Colombia
To feed the world's growing population in the future, there must be a protein transition from animal-based to more sustainable, plant-based sources.
Transition towards more sustainable diets is imminent and marketers are looking for guidance on type of the advertising appeal that could effectively persuade consumers to buy products that could supp
Elsevier, Food Quality and Preference, Volume 94, December 2021
Studies on the drivers of household consumer engagement in various food waste reduction strategies have been limited.
This work established a framework to identify and analyze the technical feasibility of roofs for integrating urban agriculture, rainwater harvesting, and photovoltaic systems using various remote sens
Elsevier, Current Opinion in Behavioral Sciences, Volume 42, December 2021
Recent findings and emerging trends concerning the role of affect and emotion in climate change perceptions and judgments as well as their potential as drivers of sustainable action are reviewed.
Elsevier, Current Opinion in Behavioral Sciences, Volume 42, December 2021
Environmental values and identities, at the personal and group level, motivate individuals’ climate actions.
The fact that a behavior can be instrumental for multiple goals does not logically entail that people are typically propelled into action for multiple reasons.
Elsevier, Current Opinion in Behavioral Sciences, Volume 42, December 2021
How can we as individuals or groups mitigate climate change? One key issue is whether motives other than the pursuit of material self-interest can be used fruitfully to reduce climate change.
Climate change's particular ‘perfect storm’ problem-nature requires educators and communicators to acknowledge that a single ‘silver bullet’ intervention that eliminates ignorance and denial regarding

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