End poverty in all its forms everywhere

Ruth Machuma Ndunde with her cow
Nearly 30 years on from its launch by a group of UK West Country dairy farmers, the charity Send a Cow is making a big difference to people’s lives in seven countries in Africa. With its new campaign under way, Farmers Weekly finds out what the charity hopes to achieve and how farmers abroad are benefiting with the help of their UK counterparts. Endeavours such as this support SDG 1 No Poverty, and SDG 2 Zero Hunger and are a great example of SDG 17 Partnerships for the goals in action.
This chapter explores how five business leadership qualities can advance SDG 1 on no poverty. All companies are linked to global poverty, particularly through their supply chains, and have a responsibility to work towards eliminating negative impacts to the Goal.